In the cloud computing era, relying on mainstream sales and distribution channels to go face to face with competitors is not very wise for the organization. This blog post will help you understand the major benefits of using Salesforce Commerce Cloud for eCommerce business. The essence of perennial development for any organization is the continued development of business planning, organizing, marketing, and sales strategies.
According to a careful study conducted by a major digital agency, in 2021, more than 2.6 billion people will be online shoppers. This staggering number is one third of the total population of the earth and should be considered by businesses of all scales. There has been a rapid increase in the number of customers shopping online. This clearly indicates that not only should your business have a solid presence on the Internet, but also matchless products and services to enchant customers. The platform you choose to develop your digital business plays an important role in your overall growth.
Salesforce is the leading name in the Commerce Cloud market when we talk about platform agility, scalability, operations. It is one of the best commerce cloud platforms for eCommerce businesses with myriad benefits. Salesforce Commerce Cloud reduces the need to track sales, analyze marketing efforts, use multiple tools to enhance operations, and allows you to manage all activities on a single platform.
How Does Salesforce Commerce Cloud Work?
Salesforce Commerce Cloud is not the only medium to run an online business seamlessly, it is a comprehensive and future-rich cloud-based eCommerce platform that allows businesses to be intelligent and efficient for customers across all channels such as mobile, web, social, mobile, web, Prompt shopping experience for customers across all channels like social, store etc.
On a broader picture, Salesforce Commerce Cloud provides a pack of powerful features that allow a business to connect well with buyers or potential customers at every stage of the sales funnel and provide them with excellent support across all channels. As consumers ‘behavior becomes increasingly complex with each passing day, organizations need ubiquitous insights to discover and analyze users’ behavior, engagement across all channels.
What sets Salesforce Commerce Cloud apart from the rest of the cloud-based eCommerce platform is its built-in predictive intelligence. Einstein AI of Salesforce is one of the most advanced built-in predictive intelligence systems that helps you provide an unmatched shopping experience by identifying customer behavior, shopping patterns, and opportunities to sell across various untapped channels.
Salesforce Commerce Cloud B2B and B2C
Be it organizations or individual retailers, Salesforce provides whatever it takes to keep your business at the top of the business chain. Salesforce provides two complete eCommerce solutions, namely Salesforce B2B Commerce and Salesforce B2C Commerce which allows businesses and retailers to manage content, marketing, order fulfillment, customer service management, data management and analytics, And the list goes on.
Both B2B users and B2C users reap the benefits of Salesforce Commerce cloud solutions. Now, keeping the long story short, we are prohibiting the benefits of using Salesforce Commerce Cloud.
Many Benefits of Salesforce Commerce Cloud
A large proportion of B2B and B2C users are not aware of the full benefits of using Salesforce Commerce Cloud to run an eCommerce business. Let’s review all the benefits at once.
- Cutting Edge Marketing Tool
Salesforce Commerce Cloud includes some of the best marketing tools that help to empower merchants, content creators and brand marketers as before. All the prevalent marketing tools allow merchants to present the right product with the right price to the right customers to drive sales and conversion rates to a peak. To find out what works best with your customers, you can run A / B testing or split testing without prior technical knowledge and launch the most effective and productive campaign.
Merchants can also adjust and customize search queries according to customer searches and increase the visibility of your products and services. The best thing about the Salesforce Commerce Cloud Platform for eCommerce businesses is that you can use social media, email, run, manage, and track all marketing campaigns, such as marketing, in one place and experience the growth of your brand.
- Predictive Intelligence – Salesforce Einstein AI
To increase the platform’s use of artificial intelligence for eCommerce businesses, Salesforce embedded Einstein AI, a next-generation artificial intelligence platform that eliminates the need to use third-party extensions and manual data analysis .
Prior to this, merchants have to use third party integration to develop new features and manage various activities on the platform. These integrations are intimately connected with each other and the collapse of one extension may also cause the performance of another to decline.
Key Features of Einstein Artificial Intelligence System –
- Automating business tasks saves you a lot of valuable time and money.
- At each touchpoint, it suggests the best products to customers.
- It provides data-driven insights that help increase sales and conversions.
- For every buyer who visits your online store, it generates a real-time forecast.
- Internationalization of Storefront
Except for Salesforce Commerce Cloud, no other cloud-based platform allows organizations to manage multiple storefronts for multiple locations worldwide from one back-end platform. Using Salesforce Commerce Cloud features, you can easily manage multi-currency, multi-language and multiple processes.
With Salesforce Commerce Cloud for your eCommerce store, you can easily manage product data sets for various stores without any constraints and also manage many intricacies like billing, product availability, pricing and more.
- Focus on Rich Mobile Experience
It is not a hidden fact that the number of users purchasing via smartphone is increasing rapidly. Therefore, having a mobile-friendly or better mobile-responsive eCommerce store is the need of the hour. In addition, Google has also made mobile-first indexing, mobile responsiveness, and page load speed an important ranking factor.
To keep your business ahead of competitors, you must have a mobile-friendly eCommerce store. Perhaps the biggest advantage of Salesforce Commerce Cloud is that it places great emphasis on a mobile-first approach. Salesforce Commerce Cloud is about providing optimal shopping experience to mobile users.
- Omni-Channel Functionality
If there is one functionality or feature that Salesforce Commerce Cloud has placed a strong emphasis on, it is empowering merchants to run their business across multiple channels from a single platform.
Merchants can streamline multiple functions such as sales, order management, inventory management, conversions, and marketing campaigns on a single SaaS solution. This not only provides flexibility to merchants, but omni-channel functionality also saves your precious time and effort.
- Top Line Customer Support
Salesforce provides round-the-clock and undivided support to all of its merchants and ensures that their business runs seamlessly and grows rapidly 24/7. In addition, the support provided by Salesforce Commerce Cloud covers a wide range of issues ranging from code fixes to upgrading security patches, and the list goes on.
Some More Attractive Functions of Salesforce Commerce Cloud
- You can spread business reach with complete social expansion.
- Simplify business efforts by integrating pricing, catalogs and products.
- With cutting-edge in-built SEO functionalities, you can enhance the eCommerce store’s online presence.
- Merchants can better guide and engage customers by connecting customer data with Salesforce Commerce Cloud CRM.
- You can integrate data from ERP payment systems such as first, second and third party sources.
- Knowledge exchange platform for developers to discuss key issues and further possibilities.
- ML tool driven product recommendations and enhanced customer segmentation features to enhance the shopping experience.
It is all about the Salesforce Commerce Cloud platform and its huge benefits. If you want to migrate your website to Salesforce Commerce Cloud, to use its jaw dropping benefits, you need to hire certified Salesforce Commerce Cloud developers who have salesforce implementation experience and which can work flawlessly.