For Salesforce users, it is easy for Pardot to be described in one place for B2B marketing automation. Salesforce Pardot, as described by Salesforce, is considered “B2B Marketing Automation on the Worlds 1 CRM”. The product is a complete solution that helps marketers empower sales to make meaningful connections, build more pipelines, and close more deals. It is worth noting that on one hand there are many benefits of this system, on the other hand, choosing the right marketing automation system becomes unique to your business. A full professional evaluation must be done prior to selection. When you think more deeply about these features, you will get more benefits such as:
- Exclude Manual Drag from Marketing Efforts
Automation rules in Pardot allow you to do specific marketing and sales tasks based on predefined criteria you specify. This allows Pardot users to grow faster with smart engagement. As a result, users are able to accelerate the sales cycle, rapidly convert marketing-qualified leads into sales-qualified leads, and increase representative intelligence. It comes full circle, allowing reps to turn leads into “customers for a lifetime”.
- Send Targeted & Customized Dynamic Messages
With Pardot, target customers based on their specific characteristics. You can benefit from high-quality leads to your sales funnel using a variety of functions within the Salesforce Pardot. There are many different ways to do this, from creating landing pages and forms to running highly-targeted campaigns that personalize the buyer’s journey from beginning to end using the Pardot Engagement Studio feature. Whatever you avail, Pardot helps you score with targeted and customized content. More specifically, dynamic content allows Pardot users to automatically personalize Pardot forms, landing pages, emails, and websites uniquely to each individual prospect.
- Use the Full Capabilities of Pardot’s Email Tool
Pardot’s intuitive email builder helps you quickly create professional emails using its user-friendly editor. It is received as a responsive out-of-the-box template with custom design capabilities, which serve as fast formatting options for users and the appearance of hosted content. In addition, you are able to send engagement to your target audience at the right time.
- Take more detailed overview of prospects & their activities
As we stated earlier in this post, Pardot allows users to remove manual labor from their marketing efforts. Therefore, you can automate your core competency and nutrition processes to focus more on what matters most to you, such as building a quality relationship with a new business. In the meantime, your existing relationship continues to grow with Pardot.
- Better Market to Develop Sales Pipeline More Effectively
Pardot has an excellent track record of ROI. Users are able to track campaign performance with customized dashboards to see which of their programs deliver the best results. You can see who and what is contributing to your goals so that you can meet or exceed your sales goals in a timely manner.
These are some of the surprising advantages of the system. If you want to know more about Pardot or to learn more about how your organization can uniquely benefit from the Salesforce system, contact the experts at Winklix for help. You can start now if you want, if you encounter a problem in a new project phase, or somewhere in between, then Winklix experts are ready to guide you.